Sugar content is expected to become a major concern for breakfast cereal manufacturers over the next two years, particularly in light of health taxes that increase costs for higher-sugar products. As a result, manufacturers will likely need to reformulate their offerings to reduce sugar levels or incorporate alternative sweeteners to align with the growing demand for healthier options.
Private label brands are poised to continue capturing consumer interest with their focus on both quality, and trending product ranges, positioning themselves to gain a larger combined retail value share in the breakfast cereals during the forecast period. Despite experiencing a slight decline in retail volume over the review period3 areas like muesli and granola are expected to see renewed emphasis from retailers.
As consumers increasingly seek novelty and excitement in their breakfast options, companies are expected to prioritise innovation by introducing new flavours, formats, and functional ingredients. This trend reflects a desire for unique breakfast experiences that go beyond traditional offerings.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See All of Our DefinitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
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