Retail volume growth of breakfast cereals in Australia is expected to slow over the forecast period, as health trends increasingly influence consumer choices. Many Australians now associate packaged breakfast cereals with ultra-processed, sugary foods, prompting a shift towards alternative breakfast options — a trend that contributed to the category’s undynamic performance towards the end of the review period.
Over the forecast period, consumers' health and wellness awareness is expected to continue evolving, particularly in terms of how they perceive breakfast cereals. This trend has been evident in Australia for many years, with consumers increasingly demanding breakfast cereals that are lower in sugar, higher in protein, and rich in fibre.
The "on-the-go" format is expected to gain greater share of the category over the forecast period in Australia, largely due to greater mobility outside of the home. This shift is driving stronger demand for convenient on-the-go cereal packs.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See All of Our DefinitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
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