Although retail volume sales of breakfast cereals are expected to marginally decline over the forecast period in South Africa, overall demand is predicted to remain above pre-pandemic levels. Nevertheless, the decline will be most noticeable in children’s breakfast cereals, due to rising prices which are reducing consumption, among other factors.
The health and wellness trend is expected to boost demand for perceived better-for-you breakfast cereals such as muesli and granola, and breakfast cereals fortified with protein in other RTE cereals. The category is also witnessing a notable shift towards healthier and more nutritious options.
Rising incidence of obesity and heart disease in the country is causing notable concern for the South African government, given the burden on an already constrained healthcare system. In January 2023, in line with global trends, the government prepared a draft of the Regulations Relating to the Labelling and Advertising of Foodstuffs, which has been open for public comment.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
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