Demand for breakfast cereals is expected to remain low over the forecast period in South Africa, especially for hot cereals, children’s breakfast cereals and flakes, due to rising prices which are reducing consumption, among other factors. Generally high unit prices compared to alternative breakfast options, such as bread or maize, means that the category will struggle to gain greater penetration within staple foods in the local market.
The health and wellness trend is expected to boost perceived better-for-you breakfast cereals such as muesli and granola, and breakfast cereals fortified with protein. In the wake of the pandemic, local ingredients such as sorghum cereal (a type of ancient grain) have been hailed as superfoods due to immune-boosting properties.
Rising incidence of obesity and heart disease in the country is causing notable concern for the South African government, given the burden on an already constrained healthcare system. In January 2023, in line with global trends, the local government prepared a draft of the Regulations Relating to the Labelling and Advertising of Foodstuffs, which has been open for public comment.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See All of Our DefinitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
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