The health and wellness trend is expected to continue to benefit sales of breakfast cereals over the forecast period. Consumers are increasingly focused on improving the diet as a way of maintaining good health and this is encouraging them to prefer breakfast cereals over less healthy breakfast options.
Flavour innovation is set to influence the development of new products over the forecast period as consumers are increasingly looking for new and unique tastes. At the end of the review period, Fruštek launched granola with flavours of traditional Slovenian desserts, including gibanica- and potica-flavoured granola.
The growing number of vegan people and consumers with allergies among the Slovenian population will drive demand for breakfast cereals that are suitable for specific dietary requirements over the forecast period, including gluten free products. Smaller local players offering hand-made cereals can easily adapt their products to consumers’ needs – Drobtinka, for instance, offers granola suitable for vegan and nut-allergic consumers which does not contain gluten, sugar, or other artificial ingredients.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See All of Our DefinitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
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