Breakfast cereals in Thailand is projected to see steady growth in retail volume and current value terms over the forecast period, driven by convenience and product availability. In terms of availability, modern retail channels such as hypermarkets and supermarkets remain the key distribution channels for the category, led by leading international brands such as Kellogg and Nestlé.
The health and wellness trend will increasingly shape consumer choices in Thailand, particularly within breakfast cereals. As more consumers become health-conscious, there has been a noticeable shift in perceptions of breakfast cereals, with many perceiving them as ultra-processed, sugary options.
Breakfast cereals is expected to continue to see strong demand in Thailand, due to the convenience of such products as a nutritious quick meal option. Companies have been focusing on product innovation to diversify their offerings, introducing more flavour options and expanding the variety to meet growing consumer preferences, and this is set to continue, thereby boosting both retail volume and current value sales.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
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