The retail market for breakfast cereals in Saudi Arabia is positioned for continued growth over the forecast period, with expected increases in both volume and value (at constant 2024 prices). This expansion will be fuelled by a wave of new product offerings as manufacturers test new flavours, formats, and targeted marketing strategies.
Throughout the forecast period, breakfast cereal manufacturers in Saudi Arabia are set to place an increasing emphasis on the health benefits of their products. Leading brands like Nestlé and Kellogg’s are setting the pace, promoting nutritional advantages such as high fibre, reduced sugar, and added vitamins and minerals to attract the Kingdom’s growing base of health-conscious consumers.
While private label only has a small share in breakfast cereals, it is starting to gain popularity. This is mainly due to the impact of price rises that have been seen across packaged food which has made consumers more cautious in their shopping habits.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
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