Breakfast cereals is projected to record positive retail value and volume sales growth over the forecast period. This growth will largely be driven by increasing consumer expenditure on health and wellness products, as more Swiss consumers seek nutritious and convenient breakfast options that align with their wellness goals.
To sustain interest in a category threatened by changing consumer habits, breakfast cereal manufacturers are expected to employ various innovative strategies over the forecast period. One key approach will be expanding consumption occasions by promoting cereals as convenient options for dinner, on-the-go snacking, and even social gatherings.
Breakfast cereals face several key threats that could challenge the category's growth over the forecast period. Firstly, it is a relatively mature category, and the potential for significant innovation remains limited.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
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