As inflation is set to continue to slow in the forecast period, the consumption of breakfast cereals is expected to pick up, although on- and off-trade volume growth rates are projected to be slow and slight-to-moderate, respectively. The focus of many consumers is predicted to remain on value for money.
The offer of breakfast cereals often develops alongside snack bars, especially cereal bars. As their ingredients are similar, so are their trends.
Nostalgia is a technique used in the development of new products to create a sense of “missing the past” and stimulate flavours, tastes and experiences of childhood among adults. This is proving to be as an effective marketing strategy, which is also being utilised in breakfast cereals.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
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