Breakfast cereals will expand further over the forecast period. Bulgarians still generally prefer salty and traditional breakfast solutions like baked goods, but they will increasingly build healthier eating habits and are expected to turn to RTE cereals not only for breakfast but also as for snacking and as light suppers.
Rising demand for convenience and an ever-increasing interest in health and wellness will attract more consumers to RTE cereals over the forecast period. Dr Oetker is expected to extend its product range further with new flavours, superfoods like chia and more protein content, as seen with its recent launch of Vitalis oatmeal.
Despite Nestlé's near-dominance, the category will become increasingly fragmented and competition will intensify. Private label will expand in line with the expansion of modern retail chains as they penetrate deeper into traditional trade through opening small neighbourhood stores.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
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