Demand for hot cereals in the United Arab Emirates is expected to gain further growth momentum, albeit from a relatively low sales base. Several factors are contributing to this upward trend.
One of the most significant challenges facing producers of breakfast cereals is the need to create products with reduced sugar content while still maintaining an appealing flavour. As consumers become increasingly health-conscious, there is growing demand for cereals that support better dietary choices without sacrificing taste.
Kellogg Middle East is set to retain its convincing leadership of breakfast cereals in the United Arab Emirates over the forecast period. The player owns a wide variety of brands in its portfolio, including Kellogg's Special K, Kellogg's Corn Flakes, and Kellogg's Coco Pops.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
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