Breakfast cereals in China is set to maintain slow and stable retail current value growth throughout the forecast period. As Chinese consumers become increasingly health-conscious, the demand for healthy breakfast options rich in fibre, whole grains, and added nutritional ingredients is expected to continue to grow.
Maintaining the trend seen at the end of the review period, hot cereals is expected to see the strongest retail current value growth in China in the forecast period. The older population is increasingly focused on health and nutrition, particularly concerning cardiovascular, digestive, and bone health.
As consumer demands become more segmented and the pace of urban life accelerates in China, there is a growing need for convenient ready-to-eat cereals and smaller packaging. These products are particularly suited to busy young professionals and students, who represent the second largest consumer base for breakfast cereals.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
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