Retail volume sales of breakfast cereals in Indonesia are projected to continue rising throughout the forecast period, building on a foundation primarily established by higher-income earners. While the mid- to low-income majority of the population has yet to fully adopt breakfast cereals as a staple morning meal, demand is growing, driven by increasingly busy lifestyles and the need for quick, convenient meal-replacement options.
Traditionally, Indonesian consumers have favoured savoury and carbohydrate-rich breakfasts, a preference passed down through generations. This cultural inclination presents a significant challenge for breakfast cereals, which are typically perceived as sweet, to gain traction among the broader population.
As health consciousness continues to rise among Indonesian consumers, particularly in urban areas like Jakarta, demand for “better for you” food choices is expanding rapidly. This trend is mirrored by the growing presence of both offline and online health-focused supermarkets.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
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