It is expected that breakfast cereals in Serbia will see a recovery in volume sales during the forecast period, as the rate of price increases is anticipated to slow down. Muesli and granola are expected to experience the greatest volume growth, driven by the increasing variety of products available and the positive perception of these items among health-conscious consumers.
Growing health concerns, combined with the rising prevalence of obesity, digestive disorders, and diabetes, are expected to facilitate further volume sales growth in the breakfast cereal market. Consumers are becoming more focused on healthier alternatives, leading to the emergence of products that cater to these preferences.
The presence of new product innovations in breakfast cereals is expected to be stimulated by growing competition. Leading players in the sector are forecasted to maintain their market share but will face increasing competition from private labels, which are expanding their presence in the market.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
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