Other RTE cereals is expected to record the weakest performance in retail volume terms within breakfast cereals over the forecast period. Local consumers are likely to continue shifting towards percevied healthier alternatives, such as muesli and granola, with the latter predicted to record the most dynamic growth in the short term.
Despite the expected decline in Mexico’s demographic of people aged 0-14 years over the forecast period, in line with the ongoing contraction in the birth rate per 1,000 population, retail volume sales of children’s breakfast cereals are anticipated to continue growing. Indulgence and immediate satisfaction will continue to play key roles in the positive performance, with many adults shifting from flakes and other RTE cereals to children’s breakfast cereals in the short term.
Despite private label still being a niche within breakfast cereals, it is gradually gaining share, driven by new developments and improvements in the portfolios of leading retailers. This positive expansion is expected to continue over the forecast period.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See All of Our DefinitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
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