Breakfast cereals looks set to perform reasonably well over the forecast period, with all categories expected to expand steadily in retail volume and current value terms. While dieticians and other experts warn that these products are often less wholesome than advertising would suggest, Macedonians still tend to consider them to be healthier than most processed foods and provide a good source of essential nutrients.
Despite falling birth rates in North Macedonia, children’s breakfast cereals is projected to register the fastest growth in retail volume sales over the forecast period. Frequent new launches and the aggressive marketing of these products directly to children will help to maintain strong interest in the category.
While it will remain a relatively minor channel, e-commerce should continue to gain importance in terms of breakfast cereals distribution over the forecast period. Due to the disruption caused by COVID-19, Macedonians have recently become more comfortable with online shopping, with many developing a greater appreciation for the convenience, extensive variety and potential for better price deals afforded by this method.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!