Breakfast will remain an important meal in Austria during the entire forecast period, and breakfast cereals is set to record a stable performance. Average unit prices are unlikely to see much fluctuation.
Family breakfast cereals contains the some of the most popular type of breakfast cereals in Austria, and this unlikely to change over the forecast period – the segment will continue to generate a significant proportion of value and volume sales throughout the entire forecast period. We expect to see a several new launches in line with health and wellness trends, boosting overall sales, while muesli and granola will remain the most important growth driver within family breakfast cereals, benefitting from a long local tradition and a perception and perceived superior health benefits.
Convenience and health and wellness trends will continue to strongly impact demand for breakfast cereals in Austria over the forecast period. Products within RTE breakfast cereals are already fully in line with the convenience trend and benefit from being quick and easy to prepare.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
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