Breakfast cereals will show growth in retail volume and value terms over the forecast period, driven by the shift towards healthy eating in Estonia. The emergence of lactose-free and gluten-free products will add value to the category as consumers with specific health issues trade up to these cereals.
Family breakfast cereals will show the fastest volume growth over the forecast period. Estonian families typically choose to buy breakfast cereals that can be consumed by all family members, as this is a more cost-effective solution.
In foodservice, only muesli and granola is showing positive growth in 2023, as these cereals are typically sold in fitness bars. At the same time, these fitness bars also offer ready-to-eat meals and the purchase of granola to prepare at home, which has contributed to foodservice sales.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See All of Our DefinitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
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