There is a growing focus on sustainability within the packaged food market and this is expected to have a growing influence on purchasing decisions, new product development and marketing within breakfast cereals. For instance, the use of sustainable chocolate is a growing concern amongst the leading breakfast cereals manufacturers.
The growing focus on healthy eating is likely to be the other major influence on new product development and innovation within breakfast cereals over the forecast period. It is likely that manufacturers will continue to focus on developing healthier formulations with less sugar and salt and more nutritious ingredients such as nuts, seeds and even superfoods.
Poulain, a chocolate manufacturer owned by confectionery giant Carambar and Co, has entered breakfast cereals in France having entered chocolate spreads earlier in the review period. Choco-crousti is an oat, wheat and rice based chocolate-covered product, with a recipe containing 30% less sugar than similar products in the market.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See All of Our DefinitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!