The health and wellness trend in Brazil is focusing on the enrichment and fortification of food with protein. The trend started in dairy but has been expanding to other categories in 2024.
The growing health and wellness trend has significantly impacted the packaged food industry, with consumers seeking healthier alternatives to traditional products. Granola, a cereal-based food made with rolled oats, nuts, seeds, and sweeteners, has emerged as a popular choice for those looking for a nutritious and convenient snack.
Health is not the only trend permeating breakfast cereals and set to impact sales in the forecast period. Cereals have long been a popular breakfast choice in Brazil, particularly amongst children.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
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