With growing concerns among consumers over environmental issues related to food production, players are implementing and developing new practices. Themes such as regenerative agriculture, which encompasses traditional soil management techniques along with current technology, emerge as potential drivers.
The change to labelling legislation approved in 2022 initiated its transition process in 2023 to officially become part of packaged food and beverages, thereby bringing uncertainty to manufacturers regarding their future direction. While the expectation is for consumption to remain steady, despite front-of-pack warnings, the experiences of neighbouring markets in Latin America indicate potential new developments, particularly for children’s breakfast cereals.
The exploration of various ingredients and expanding consumption occasions can contribute to the growth of categories such as breakfast cereals in the coming years. Among the possibilities offered by flakes and granola, there is a distinctly Brazilian option; creating breakfast cereals with acai, which has experienced rapid growth in recent years, both via foodservice and retail.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See All of Our DefinitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
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