Healthier cereal options, including those with reduced sugar, local ingredients and added-health benefits, are anticipated to see significant growth across the next five years. A key driver of this trend, alongside the increasing demand for nutritious foods, is the rise of health and wellness specialist retailers and e-commerce, which allows niche brands to easily reach a broader consumer base.
Alicorp is expected to retain its leading player in the breakfast cereal landscape across the forecast period, with its brands commanding over half of the total market share, significantly ahead of its closest competitor. The company's success is attributed to its robust product portfolio, which offers high quality and a diverse range of flavours and formats tailored to various consumer segments and occasions.
Private label brands are projected to continue attracting consumers, particularly by offering high quality and a premium image at affordable prices. This strategy positions them to capture a larger share of retail value in the breakfast cereals over forecast period.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
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