Hot cereals is tipped as a subcategory to watch over the forecast period. Hot cereals is still a relative niche within breakfast cereals, although growth is being seen thanks to strong innovation and new launches.
Products launched in limited editions are expected to be a constant in the area of children's breakfast cereals and other RTE cereals. Companies often launch limited edition products in collaboration with famous personalities or brands to attract the curiosity of consumers, especially those with a younger target audience who are often more attracted by the packaging than the product itself.
In general, the consumption of breakfast cereals is expected to grow over the forecast period. Many Italian consumers are expected to continue eating breakfast at home and are likely to prefer healthy foods which are high in fibre and protein, and low in sugar.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
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