The children's breakfast cereals category is expected to register growth over the forecast period. However, companies will have to reckon with the changing demands of parents.
In terms of overall breakfast cereals, wellness and taste are likely to drive category growth during the forecast period, with the search for products rich in taste but also in healthy components such as protein and fibre. Health and wellness will remain the most influential factor shaping consumer choices and company strategies across breakfast cereals.
Hot cereals is expected to prove to be one of the most dynamic categories in the forecast period, supported, again, by the strong health and wellness trend. From a niche market, it is becoming an increasingly consumed product in Italy, which is evidenced by the fact that, between 2022 and 2023, companies made notable investments in launching new products in the category.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See All of Our DefinitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
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