As consumer demand for healthier and more nutritious breakfast options continues to grow, brands of breakfast cereals are expected to increasingly focus on developing new products that cater for these evolving preferences over the forecast period. Manufacturers are formulating cereals with higher fibre, whole grains, and protein content, while reducing added sugars and artificial additives.
The localisation trend is also set to emerge more strongly within breakfast cereals over the forecast period, with formulations likely to increasingly focus on incorporating traditional Chinese ingredients. For example, leading breakfast cereal brand, Quaker (PepsiCo Inc), has developed a robust localisation strategy to ensure that its global brand resonates effectively with consumers in other markets.
Health and wellness specialist retailers are expected to gain increasing popularity over the forecast period. The target audience will be health-conscious consumers who are seeking nutritious and premium-quality breakfast cereals, while considering their environmental impact on society.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See All of Our DefinitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
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