The focus on indulgence and health are expected to remain key trends shaping and influencing the growth and development of breakfast cereals over the forecast period. On one hand, consumers are increasingly seeking products that benefit health, while on the other hand many consumers continue to turn to these products as a form of affordable food escapism.
Sales of children's breakfast cereals are likely to stagnate in retail volume terms over the forecast period. On one hand, sales should benefit from the increasing number of digital nomads moving to Spain with children, which should help compensate for Spain’s declining birth rate.
Foodservice sales are expected to see more dynamic volume growth than retail sales, albeit from a significantly lower base. This growth projection is based on an anticipated increase in tourism along with an increase in the number of people visiting restaurants and cafés for breakfast.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
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