Price reduction has been a key strategy for market players to retain consumers, alongside significant investments in advertising to create competitive advantages that go beyond just price. For example, Kellogg’s introduced limited-edition products, such as Kellogg’s Hot Wheels and Froot Loops Spinners, to generate excitement.
Concerns about consuming too much sugar are gradually gaining traction in Ecuador, especially amongst parents seeking to reduce their children’s sugar consumption. This presents a significant challenge for the category as most products have a high sugar content and there is a lack of reduced sugar breakfast cereals specifically targeting children.
Hot oat flakes is experiencing a shift in consumer behaviour that is likely to affect its consumption over the forecast period. Traditionally, the oat drink made with oat flakes has had broad appeal, but there is a noticeable decline in consumption, particularly amongst younger generations.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
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