While breakfast cereal is expected to register a volume decline in 2023, the outlook is more positive over the forecast period. There is still significant room for growth in breakfast cereal and once inflation comes under control, breakfast cereal will register volume growth once again.
Imported brands will continue to dominate over the forecast period, led by Nestlé. The company will continue to benefit from its long-established presence, as well as reputation for quality, supported by an extensive distribution network and aggressive marketing.
While many consumers remain concerned about the high sugar content of RTE cereals, especially children’s cereals, the fact that so many people living in Kazakhstan are so fond of sweet food means that the segment is expected to continue recording positive sales growth over the forecast period. However, it is likely that a significant proportion of consumption of children’s breakfast cereals will in fact take place at other times of the day as these products are often regarded as preferable to other types of snacks or desserts as they are relatively nutritious due to fortification and the inclusion of various types of grain, as well as being lower in sugar than confectionery, for instance.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See All of Our DefinitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
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