Retail sales of breakfast cereals are expected to see a gradually improving rate of volume growth the forecast period, alongside a rise in disposable incomes and increasingly busy lifestyles. This will likely support demand for more convenient breakfast options, as consumers try to minimise meal preparation time.
With Malaysian consumers showing a greater interest in health and wellness, products that are able to offer nutritional benefits are expected to perform well during the forecast period. With hot cereals already approaching maturity, there is scope for muesli and granola to expand in this respect.
During the forecast period, international cereal specialists such as Kellogg Asia Marketing Inc are expected to diversify their offerings to cater to a wider range of consumers. This could involve collaborating with domestic sweet biscuit manufacturers, like Munchy Food Industries Sdn Bhd, to venture into cereal-based chocolate coated or filled biscuits, for example.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See All of Our DefinitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
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