Over the forecast period, cross-border shopping is expected to decline after reaching high levels during the last years of the review period. At the end of 2023, the newly elected president Javier Milei devaluate the Argentinian peso, which had the impact of increasing prices and thus reducing significantly the price gap between Argentina and Uruguay,.
Private label gained significant value share over the review period, and will make further gains over the forecast period. Leading retailers will focus on expanding their portfolios.
The labelling laws are having the required effect on and pushing consumers to make healthier choices. This will continue over the forecast period.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
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