During the forecast period, the market for full-service restaurants in Vietnam is expected to witness positive growth in in terms of both current value sales and number of outlets. The optimistic perspective will be fuelled by the projected recovery of the Vietnamese economy, along with rising disposable incomes.
Pizza restaurants will see the most significant growth within the full-service restaurant industry over the forecast period. This is largely attributable to the fact that young people and children enjoy eating pizza, and that parents frequently take their children to restaurants serving this type of cuisine on the weekends.
During the forecast period, third party delivery platforms (such as Grab and Shopee Food) will be instrumental in helping small full-service food operators to improve their digital presence and ultimately, expand their reach., These platforms are particularly well placed to support small independent operators, which do not necessarily have the resources to set up their own ordering processes or hire in-house drivers.
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Understand the latest market trends and future growth opportunities for the Full-Service Restaurants industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Full-Service Restaurants
FSR (full-service restaurants) encompasses all sit-down establishments where the focus is on food rather than on drink. FSR is characterized by table service and a relatively higher quality of food compared to quick-service units. Menus offer multiple selections and may include breakfast, lunch and dinner. Preparation of food products is often complex and involves multiple steps. NOTE: restaurants types catalogued in this segment refer to table-service only (outlets with a proper “full table service:” wait staff attending customers and taking orders at the tables). Outlets with “limited table service” are excluded from FSR. For example: outlets where customers order their food at the counter are excluded (even though the waiter will then bring the food at the table).
See All of Our DefinitionsThis report originates from Passport, our Full-Service Restaurants research and analysis database.
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