The full-service restaurants channel is projected to see a flat performance over the forecast period across all metrics, with only modest growth projected in terms of transactions while there is expected to be a slight decline in the number of outlets. Full-service restaurants are expected to continue facing challenges over the forecast period with independent operators expected to be particularly hard hit.
Innovation is expected to be a key feature of full-service restaurants over the forecast period as players look to stay ahead of the competition and attract the next generation of diners. For example, many full-service restaurants are now accepting cryptocurrencies as a form of payment for dishes and menus.
Consumers in Italy are showing a growing interest in investing in experiences over material goods, with younger consumers in particular looking for unique experiences that they can share on social media. In line with this, it is expected that people will increasingly choose to go to a full-service restaurant not only to satisfy their appetite, but also to enjoy the experience and atmosphere and to relax with friends and family.
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Full-Service Restaurants
FSR (full-service restaurants) encompasses all sit-down establishments where the focus is on food rather than on drink. FSR is characterized by table service and a relatively higher quality of food compared to quick-service units. Menus offer multiple selections and may include breakfast, lunch and dinner. Preparation of food products is often complex and involves multiple steps. NOTE: restaurants types catalogued in this segment refer to table-service only (outlets with a proper “full table service:” wait staff attending customers and taking orders at the tables). Outlets with “limited table service” are excluded from FSR. For example: outlets where customers order their food at the counter are excluded (even though the waiter will then bring the food at the table).
See all of our definitionsThis report originates from Passport, our Full-Service Restaurants research and analysis database.
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