Many consumer foodservice chains, including full-service restaurants, have started expanding into smaller towns to grow their footprint. This strategy allows them to tap into new markets with less competition compared to larger urban areas.
The demand for customer-facing digital solutions is increasingly important in driving consumer engagement and growth within full-service restaurants. In the coming years, digitalisation and technology will continue to transform the channel as consumers seek convenience due to their busy lifestyles.
The health and wellness trend is set to significantly change the consumer landscape within full-service restaurants in South Africa over the forecast period. Operators are expanding their menus to include diverse dietary options such as vegetarian, vegan, gluten-free, and organic choices, attracting a broader customer base.
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Understand the latest market trends and future growth opportunities for the Full-Service Restaurants industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Full-Service Restaurants
FSR (full-service restaurants) encompasses all sit-down establishments where the focus is on food rather than on drink. FSR is characterized by table service and a relatively higher quality of food compared to quick-service units. Menus offer multiple selections and may include breakfast, lunch and dinner. Preparation of food products is often complex and involves multiple steps. NOTE: restaurants types catalogued in this segment refer to table-service only (outlets with a proper “full table service:” wait staff attending customers and taking orders at the tables). Outlets with “limited table service” are excluded from FSR. For example: outlets where customers order their food at the counter are excluded (even though the waiter will then bring the food at the table).
See all of our definitionsThis report originates from Passport, our Full-Service Restaurants research and analysis database.
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