In 2023, there was a push to amend Article 123 of the Mexican Constitution to reduce the maximum working week in Mexico to 40 hours, compared to the current maximum of up to 48 hours. While this initiative was paused in 2023, discussions are expected to resume in 2024.
Collaborations have been significant in full-service restaurants in recent years and are expected to continue over the forecast period. There are collaborations tied to film releases, such as those undertaken by IHOP following the release of "Wonka" and "Kung Fu Panda 4", inspiring products following the films’ initial release.
The use of plant-based ingredients in signature dishes across various full-service restaurant chains is a trend that has gained momentum in Mexico due to the growth of this consumer niche. According to Euromonitor International’s Voice of the Consumer: Health and Nutrition Survey (fielded February 2023), 12% of consumers consume plant-based products weekly or frequently.
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Understand the latest market trends and future growth opportunities for the Full-Service Restaurants industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Full-Service Restaurants
FSR (full-service restaurants) encompasses all sit-down establishments where the focus is on food rather than on drink. FSR is characterized by table service and a relatively higher quality of food compared to quick-service units. Menus offer multiple selections and may include breakfast, lunch and dinner. Preparation of food products is often complex and involves multiple steps. NOTE: restaurants types catalogued in this segment refer to table-service only (outlets with a proper “full table service:” wait staff attending customers and taking orders at the tables). Outlets with “limited table service” are excluded from FSR. For example: outlets where customers order their food at the counter are excluded (even though the waiter will then bring the food at the table).
See All of Our DefinitionsThis report originates from Passport, our Full-Service Restaurants research and analysis database.
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