Full-service restaurants in Mexico is set to see solid but slowing current value growth rates in the forecast period. Consumer foodservice providers are expected to continue facing challenges as public security erodes, particularly in regions such as Michoacán, Guerrero, and Tamaulipas, where criminal activity and violence are prevalent.
In the forecast period, the preference for pick-up orders from full-service restaurants is expected to surge, as consumers seek a balance between convenience and cost savings. While delivery services will remain popular, their rising fees and service charges are likely to prompt an increasing number of diners to opt for pick-up as a more affordable alternative.
Co-branding strategies have been effectively employed by chains of full-service restaurants to attract new customers and expand their offerings, and this trend is expected to gain relevance over the forecast period. Examples of this strategy observed recently include Grupo Sanborns SAB de CV’s collaboration with iconic Mexican brands such as Abuelita chocolate (Nestlé) to create desserts and beverages that highlight traditional flavours.
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Understand the latest market trends and future growth opportunities for the Full-Service Restaurants industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Full-Service Restaurants
FSR (full-service restaurants) encompasses all sit-down establishments where the focus is on food rather than on drink. FSR is characterized by table service and a relatively higher quality of food compared to quick-service units. Menus offer multiple selections and may include breakfast, lunch and dinner. Preparation of food products is often complex and involves multiple steps. NOTE: restaurants types catalogued in this segment refer to table-service only (outlets with a proper “full table service:” wait staff attending customers and taking orders at the tables). Outlets with “limited table service” are excluded from FSR. For example: outlets where customers order their food at the counter are excluded (even though the waiter will then bring the food at the table).
See all of our definitionsThis report originates from Passport, our Full-Service Restaurants research and analysis database.
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