The forecast period is expected to see full-service restaurants in Hungary record a positive performance, although sales growth is set to remain under pressure due to the uncertain economic situation and the pressure that has come on discretionary spending due to high inflation. Operators will continue to struggle with a lack of professional staff, as more competitive wages in neighbouring countries like Austria attract restaurant staff.
Tourism is a key driver of full-service restaurant sales, especially in Budapest and other popular holiday destinations, alongside company events, large family gatherings and regular guests who take the daily menu. Fortunately, demand for high-quality meals and service is growing in all parts of the country, especially as the national travel and tourism development plan and related marketing programmes are focused on many countryside destinations.
The concept of chains has historically remained subdued in Hungary, demonstrating a preference for local cuisines and distinctive, innovative formats. Restaurateurs similarly prioritise creative freedom, seeking to avoid the additional expenses associated with franchise fees.
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Understand the latest market trends and future growth opportunities for the Full-Service Restaurants industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Full-Service Restaurants
FSR (full-service restaurants) encompasses all sit-down establishments where the focus is on food rather than on drink. FSR is characterized by table service and a relatively higher quality of food compared to quick-service units. Menus offer multiple selections and may include breakfast, lunch and dinner. Preparation of food products is often complex and involves multiple steps. NOTE: restaurants types catalogued in this segment refer to table-service only (outlets with a proper “full table service:” wait staff attending customers and taking orders at the tables). Outlets with “limited table service” are excluded from FSR. For example: outlets where customers order their food at the counter are excluded (even though the waiter will then bring the food at the table).
See All of Our DefinitionsThis report originates from Passport, our Full-Service Restaurants research and analysis database.
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