Further stable growth is expected in full-service restaurants over the forecast period, with the category performing better than during the review period, as it continues to realise its potential. Dining out with friends and family is widely considered to be an essential part of Bulgarian popular culture and this can be expected to underpin growth in demand for full-service restaurants.
The concept of chains has historically remained subdued in Bulgaria, reflecting the preference for local cuisines and distinctive, innovative formats. Restaurateurs prioritise creative freedom, seeking to avoid the additional expenses associated with franchise fees.
The increasing demand for novelty and adventure when dining out will continue to have a positive impact on the future growth of full-service restaurants over the forecast period. Menus will increasingly include new food items previously unavailable in Bulgaria, while Bulgarian cuisine will continue to witness a substantial upgrade and be fused with the latest culinary trends to make it even more attractive to both locals and tourists.
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Understand the latest market trends and future growth opportunities for the Full-Service Restaurants industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Full-Service Restaurants
FSR (full-service restaurants) encompasses all sit-down establishments where the focus is on food rather than on drink. FSR is characterized by table service and a relatively higher quality of food compared to quick-service units. Menus offer multiple selections and may include breakfast, lunch and dinner. Preparation of food products is often complex and involves multiple steps. NOTE: restaurants types catalogued in this segment refer to table-service only (outlets with a proper “full table service:” wait staff attending customers and taking orders at the tables). Outlets with “limited table service” are excluded from FSR. For example: outlets where customers order their food at the counter are excluded (even though the waiter will then bring the food at the table).
See all of our definitionsThis report originates from Passport, our Full-Service Restaurants research and analysis database.
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