Further stable growth is expected in full-service restaurants over the forecast period, with the category performing better than during the review period, as it continues to realise its potential. While it has already rebounded in value terms, it is set to return to pre-pandemic levels in terms of outlet number by 2026.
Rising interest in a variety of international cuisines and the increasingly demand for novelty and adventure when dining out will continue to have a positive impact on the future growth of full-service restaurants over the forecast period. Local consumers are more exposed to other types of cuisine from their overseas travels as well as via social media and the broadcast media and partially because more foreigners are coming to live in Bulgaria, bringing exotic tastes and exciting new culinary concepts with them.
With the Bulgarian population becoming increasingly interested in the health and wellness concerns and environmental sustainability, these factors will inevitably have more of an influence on consumer demand in full-service restaurants during the forecast period. Healthier menu options have already become a major selling point for many of the more expensive full-service restaurants that cater to demand among the affluent denizens of Sofia and other major urban areas such as Varna and Plovdiv.
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Full-Service Restaurants
FSR (full-service restaurants) encompasses all sit-down establishments where the focus is on food rather than on drink. FSR is characterized by table service and a relatively higher quality of food compared to quick-service units. Menus offer multiple selections and may include breakfast, lunch and dinner. Preparation of food products is often complex and involves multiple steps. NOTE: restaurants types catalogued in this segment refer to table-service only (outlets with a proper “full table service:” wait staff attending customers and taking orders at the tables). Outlets with “limited table service” are excluded from FSR. For example: outlets where customers order their food at the counter are excluded (even though the waiter will then bring the food at the table).
See All of Our DefinitionsThis report originates from Passport, our Full-Service Restaurants research and analysis database.
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