The Swedish economy is expected to continue its recovery in 2025 and over the forecast period, leading to increased consumer spending. rising purchasing power and growing confidence.
Full-service restaurants players are expected to place a growing emphasis on delivery services in the forecast period as third-party delivery apps such as Foodora and Wolt become increasingly popular with consumers. While many players will continue to offer delivery through these platforms, some players will also develop their own delivery services in order to avoid the high fees demanded by third-party delivery apps and develop more direct relationships with their customers.
With sustainability becoming an increasingly important issue for Swedish consumers, full-service restaurants players are increasingly looking to attract consumers by looking at how to improve sustainability in areas such as sourcing and waste management. The rise in consumer environmental awareness is also likely to support the ongoing development of interest in plant-based foods, encouraging the expansion of vegan/vegetarian restaurants and the increasing availability of vegan and vegetarian options on menus across full-service restaurants.
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Full-Service Restaurants
FSR (full-service restaurants) encompasses all sit-down establishments where the focus is on food rather than on drink. FSR is characterized by table service and a relatively higher quality of food compared to quick-service units. Menus offer multiple selections and may include breakfast, lunch and dinner. Preparation of food products is often complex and involves multiple steps. NOTE: restaurants types catalogued in this segment refer to table-service only (outlets with a proper “full table service:” wait staff attending customers and taking orders at the tables). Outlets with “limited table service” are excluded from FSR. For example: outlets where customers order their food at the counter are excluded (even though the waiter will then bring the food at the table).
See all of our definitionsThis report originates from Passport, our Full-Service Restaurants research and analysis database.
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