Full-service restaurants is shifting from traditional banquet-style dining to one-bowl meals, making it increasingly important for operators to communicate their value to consumers compared to alternative food options. With the growing variety and improved quality of ready meals and packaged foods, there is a risk that demand could shift towards these alternatives offered by retail.
Over the forecast period, the push towards unmanned table-ordering systems for full-service restaurants will accelerate to address rising labour costs and staffing shortages. In fact, Woowa Brothers recently launched “Baemin Order”, a service that supports both tablet-based and QR code ordering while maintaining the same user interface as Baemin’s delivery app.
Full-service restaurants is characterised as being highly mature, with a notable emphasis on Asian full-service restaurants. However, to align with the preferences of the key consumer demographics and the evolving tastes of millennials and Generation Z, who seek novelty and freshness, new elements related to the essence of dining out – the food itself – are anticipated to emerge.
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Full-Service Restaurants
FSR (full-service restaurants) encompasses all sit-down establishments where the focus is on food rather than on drink. FSR is characterized by table service and a relatively higher quality of food compared to quick-service units. Menus offer multiple selections and may include breakfast, lunch and dinner. Preparation of food products is often complex and involves multiple steps. NOTE: restaurants types catalogued in this segment refer to table-service only (outlets with a proper “full table service:” wait staff attending customers and taking orders at the tables). Outlets with “limited table service” are excluded from FSR. For example: outlets where customers order their food at the counter are excluded (even though the waiter will then bring the food at the table).
See all of our definitionsThis report originates from Passport, our Full-Service Restaurants research and analysis database.
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