In the prevailing landscape, the utilisation of technology has predominantly centred around the areas of food sales and delivery. Notably, the market has experienced the proliferation of delivery applications and mobile queue systems aimed at enhancing customer interactions.
To take advantage of the offline distinctiveness and competitiveness of full-service restaurants, the trajectory of growth is expected to shift towards an experiential consumption model, leveraging not just culinary offerings, but also spatial and historical dimensions. Brands will increasingly integrate unique narratives into both their culinary creations and ambience, engaging in promotions and events designed to pique curiosity and captivate customers’ interest.
Full-service restaurants is currently characterised as being highly mature, with a notable emphasis on Asian full-service restaurants. However, to align with the preferences of the key consumer demographics and the ever-evolving tastes of Millennials and Generation Z, who seek novelty and freshness, new elements related to the essence of dining out – the food itself – are anticipated to emerge.
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Full-Service Restaurants
FSR (full-service restaurants) encompasses all sit-down establishments where the focus is on food rather than on drink. FSR is characterized by table service and a relatively higher quality of food compared to quick-service units. Menus offer multiple selections and may include breakfast, lunch and dinner. Preparation of food products is often complex and involves multiple steps. NOTE: restaurants types catalogued in this segment refer to table-service only (outlets with a proper “full table service:” wait staff attending customers and taking orders at the tables). Outlets with “limited table service” are excluded from FSR. For example: outlets where customers order their food at the counter are excluded (even though the waiter will then bring the food at the table).
See All of Our DefinitionsThis report originates from Passport, our Full-Service Restaurants research and analysis database.
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