Full-service restaurants are increasingly looking for ways to use technology to improve their operational efficiency. Technological innovations are being used to improve order accuracy, and even as the labour market for full-service restaurants has improved following difficulties in recent years, to reduce the number of employees required for operation.
2023 was a difficult year for full-service restaurants, as inflation drove up costs and slowed traffic. Despite these problems, many restaurants were able to grow their value sales by increasing menu prices.
While loyalty programmes have been a staple in limited-service restaurants for a while, and were especially popular in the past few years as inflation pushed consumers to look for deals, brands in full-service restaurants are now looking to expand their own loyalty programmes. Full-service restaurants struggled with declining traffic in 2023, as consumers cut back on dining out to cope with inflationary pressures, and as it seems these concerns could spread into 2024, many brands are hoping loyalty programmes could be the deciding factor in driving traffic.
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Full-Service Restaurants
FSR (full-service restaurants) encompasses all sit-down establishments where the focus is on food rather than on drink. FSR is characterized by table service and a relatively higher quality of food compared to quick-service units. Menus offer multiple selections and may include breakfast, lunch and dinner. Preparation of food products is often complex and involves multiple steps. NOTE: restaurants types catalogued in this segment refer to table-service only (outlets with a proper “full table service:” wait staff attending customers and taking orders at the tables). Outlets with “limited table service” are excluded from FSR. For example: outlets where customers order their food at the counter are excluded (even though the waiter will then bring the food at the table).
See All of Our DefinitionsThis report originates from Passport, our Full-Service Restaurants research and analysis database.
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