Full-service restaurants will continue to see positive growth, with current value sales expected to recover to pre-pandemic levels in 2025. This will be driven largely by improved economic conditions, which will encourage more Indonesians to dine out at weekends with their families.
In line with the increasing use of advanced technology, players in this category are expected to strengthen their digital strategies in order to provide greater efficiency to their customers. Services such as online ordering, whereby consumers can select their menu choices from their table within seconds of being seated, will deliver greater convenience.
While full-service restaurants have historically been less dependent on takeaway and home-delivery services than some other categories, most players will focus on improving these services in the coming years, especially through online channels. This will give operators greater flexibility, as well as catering to the consumer trend of convenience.
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Full-Service Restaurants
FSR (full-service restaurants) encompasses all sit-down establishments where the focus is on food rather than on drink. FSR is characterized by table service and a relatively higher quality of food compared to quick-service units. Menus offer multiple selections and may include breakfast, lunch and dinner. Preparation of food products is often complex and involves multiple steps. NOTE: restaurants types catalogued in this segment refer to table-service only (outlets with a proper “full table service:” wait staff attending customers and taking orders at the tables). Outlets with “limited table service” are excluded from FSR. For example: outlets where customers order their food at the counter are excluded (even though the waiter will then bring the food at the table).
See All of Our DefinitionsThis report originates from Passport, our Full-Service Restaurants research and analysis database.
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