Within chained full-service restaurants, Asian cuisine is expected to drive demand over the forecast period, followed by pizza operators, although value sales (at constant 2024 prices) are likely to struggle to recover to pre-pandemic levels. The high average ticket prices are expected to continue to pose a challenge, particularly in a sluggish economy where consumers are increasingly price-sensitive.
Over the forecast period, eat-in is expected to remain the most popular fulfilment choice among consumers of full-service restaurants. This preference will be largely driven by the desire for a social dining experience, particularly for family gatherings during evenings and weekends.
In the coming years, most players in full-service restaurants are expected to prioritise more economical menu options. This strategy is a direct response to the ongoing weakening of consumer purchasing power, a trend expected to persist into the forecast period.
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Understand the latest market trends and future growth opportunities for the Full-Service Restaurants industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Full-Service Restaurants
FSR (full-service restaurants) encompasses all sit-down establishments where the focus is on food rather than on drink. FSR is characterized by table service and a relatively higher quality of food compared to quick-service units. Menus offer multiple selections and may include breakfast, lunch and dinner. Preparation of food products is often complex and involves multiple steps. NOTE: restaurants types catalogued in this segment refer to table-service only (outlets with a proper “full table service:” wait staff attending customers and taking orders at the tables). Outlets with “limited table service” are excluded from FSR. For example: outlets where customers order their food at the counter are excluded (even though the waiter will then bring the food at the table).
See all of our definitionsThis report originates from Passport, our Full-Service Restaurants research and analysis database.
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