Over the forecast period, the ongoing effects of high living costs and economic uncertainty are expected to continue to challenge consumer confidence and spending in full-service restaurants. As a result, consumers are expected to increasingly turn to local independent full-service restaurants and street stalls/kiosks for their daily dining needs, as these options tend to be more affordable and budget-friendly.
Eat-in is expected to maintain its dominance in full-service restaurants in Thailand throughout the forecast period. A crucial growth driver for these establishments will be their ability to enhance food quality and improve the overall dining experience.
In Thailand, the health and wellness trend has been significant within full-service restaurants for a number of years, but it is set to gain further momentum over the forecast period. As awareness of health issues continues to grow, an increasing number of consumers are placing greater emphasis on their wellbeing and dietary choices.
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Understand the latest market trends and future growth opportunities for the Full-Service Restaurants industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Full-Service Restaurants
FSR (full-service restaurants) encompasses all sit-down establishments where the focus is on food rather than on drink. FSR is characterized by table service and a relatively higher quality of food compared to quick-service units. Menus offer multiple selections and may include breakfast, lunch and dinner. Preparation of food products is often complex and involves multiple steps. NOTE: restaurants types catalogued in this segment refer to table-service only (outlets with a proper “full table service:” wait staff attending customers and taking orders at the tables). Outlets with “limited table service” are excluded from FSR. For example: outlets where customers order their food at the counter are excluded (even though the waiter will then bring the food at the table).
See all of our definitionsThis report originates from Passport, our Full-Service Restaurants research and analysis database.
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