Full-service restaurants in Malaysia are expected to experience robust growth in constant value terms (at 2024 prices) over the forecast period, with Asian full-service restaurants leading the way. The expansion of these outlets is driving a transformation of traditional dishes into more upscale offerings, catering to the growing consumer demand for a refined dining experience that still features familiar street food favourites.
Pizza full-service restaurants may face slower growth in the forecast period, prompting some outlets and brands to diversify their offerings. To adapt to evolving dining trends, certain establishments are repositioning themselves by expanding beyond traditional pizza menus.
Dine-in is expected to remain the dominant fulfilment format for full-service restaurants throughout the forecast period. However, delivery services - whether through first-party platforms or third-party providers like Grab and Foodpanda - will continue to contribute a steady share of sales.
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Understand the latest market trends and future growth opportunities for the Full-Service Restaurants industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Full-Service Restaurants
FSR (full-service restaurants) encompasses all sit-down establishments where the focus is on food rather than on drink. FSR is characterized by table service and a relatively higher quality of food compared to quick-service units. Menus offer multiple selections and may include breakfast, lunch and dinner. Preparation of food products is often complex and involves multiple steps. NOTE: restaurants types catalogued in this segment refer to table-service only (outlets with a proper “full table service:” wait staff attending customers and taking orders at the tables). Outlets with “limited table service” are excluded from FSR. For example: outlets where customers order their food at the counter are excluded (even though the waiter will then bring the food at the table).
See all of our definitionsThis report originates from Passport, our Full-Service Restaurants research and analysis database.
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