Mass beauty and personal care is set to see a moderate decline in value terms (at constant 2023 prices) over the forecast period. Sales are expected to be negatively impacted by an anticipated gradual decline in unit prices following the strong hikes seen during and after the pandemic.
Historically, private label products have lagged behind when compared with those on offer in other Western European countries. This is because Italian consumers have traditionally favoured well-known branded items, associating them with quality.
With the pandemic over Italian consumers will continue to increase the time that they spend out of their homes working and socialising which should boost sales of a wide range of mass beauty and personal care. These products are likely to appeal to value-focused consumers, that, on the back of the recent cost-of-living crisis, have increasingly focused their investments on products that are perceived to carry more benefits at competitive prices.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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