Mass beauty and personal care is expected to see positive retail value (constant 2024 prices) growth from 2025, driven by an improving economic context. The recovery of consumer purchasing power and employment rates will play key roles in performances.
Despite the anticipated improvement in the economic situation, consumers are likely to remain price-sensitive, spurring interest in affordable brands and private label in the short term. Loyalty to specific brands and retail channels has diminished as consumers prioritise economy measures.
The end of import barriers during 2024 is set to play a key role in the supply of mass beauty and personal care in the short to medium term. A wider and improved variety and even new brands are expected.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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