Mass beauty and personal care is expected to rise further during the forecast period. Premiumisation will continue to limit growth in certain categories such as hair care and skin care.
Private label players will see continued growth within mass beauty and personal care throughout the forecast period, building on the increases in sales that they achieved during the cost-of-living crisis. Many supermarkets have developed their own lines, often removing any reference to their company name - examples here are Nectar by Carrefour and Cosmia by Auchan.
While purchasing of beauty and personal care products through e-commerce accelerated during the pandemic period, growth was curbed in 2023 as many local consumers returned to previous shopping patterns and visited store-based retail outlets for a more hands-on experience. At the same time, however, consumers were also looking online for bargains during the cost-of-living crisis.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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