Mass beauty and personal care is expected to see further value growth in Ukraine over the forecast period. It is highly likely that mass beauty and personal care will remain the major choice of local consumers once the war is over.
It is apparent that it will not only be global players competing in mass beauty and personal care over the forecast period. Although some local manufacturers have decreased production or even shifted to other industries, the remaining players are strong and ready to compete for consumers over the forecast period.
Mass facial care is set to be a key locus of innovation in the forecast period. The category is set to see a variety of dermocosmetic, anti-ageing, revitalising and additional sun protection claims as players look to win consumer attention.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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