Mass beauty and personal care will register stable value growth over the forecast period. Shifts toward more skin-focused or multifunctional products will help drive value.
Sustainability will be a growing concern for consumers. For example, there will be increasing visibility of solid shampoo bars, as they are typically made with natural ingredients, and offer a plastic-free alternative to traditional liquid shampoos, thus reducing waste and environmental impact.
Innovation will focus on multifunctional products and enhanced ingredient transparency. The growing demand for efficiency in daily routines will drive the development of hybrid products, such as moisturisers with built-in SPF.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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