Mass beauty and personal care in Singapore is expected to see a solid retail value CAGR at constant 2024 prices in the forecast period. Sales are set to increase across all categories, although fragrances will continue to see the strongest rate of increase.
Within mass beauty and personal care, an increasing proportion of Singaporean shoppers now prioritise formulae that tout plant-based, organic, or otherwise “clean” components. While this trend is especially pronounced in baby and child-specific products, in which parents strive to avoid harsh synthetics, it also manifests across fragrances, skin care, and other products.
Rising competition across mass beauty and personal care has spurred brands to innovate not only in terms of formulations, but also in packaging and presentation. Silkygirl’s blushers with built-in puff exemplify how inventive design can enhance the user experience, making product application simpler and more hygienic.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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