Mass beauty and personal care in China is expected to see a low retail value CAGR at constant 2024 prices during the forecast period. While heightened competition is expected due to a limited influx of new customers and constrained incremental demand, a cautiously optimistic outlook is expected.
After years of interaction between consumers and e-commerce, and after various experiences, Chinese consumers are no longer satisfied with simple whitening and anti-ageing claims on social media, and they have become increasingly clear about which communications are advertisements. With the widespread use of AI, consumers now want clearer, more intuitive data and objective explanations to address their skin issues.
Innovation in beauty and personal care in China is increasingly shaped by two key trends: the incorporation of local ingredients, and the rise of multifunctional products. Local ingredients such as traditional herbs are being reimagined in modern formulations, tapping into the growing demand for natural and culturally relevant skin care products.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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