Mass beauty and personal care is projected to see fast, and incrementally rising, retail value (constant 2024 prices) growth through the forecast period. A large number of personal care categories feature mass price ranges, including hair care, bath and shower and oral care, Dynamic categories like mass colour cosmetics and mass skin care will continue to prove highly interesting to consumers, with huge numbers of new products expected to be introduced consistently in the forecast period.
The expansion of lifestyle and variety stores in Malaysia is expected to provide new brand launches in mass beauty and personal care in the forecast period. This development is set to see a further influx of K-beauty, J-beauty and C-beauty brands.
Hybrid functions are being incorporated into mass beauty and personal care ranges. These products are perceived as offering more value for money to consumers.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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