The actions taken by US President Donald Trump since his inauguration in 2024, including the imposition of higher tariffs on Mexican imports, have had a significant impact on Mexico's economic outlook. These measures, along with other trade policies from the Trump administration, have raised concerns about a potential economic downturn in the country.
Direct selling remains a key channel in Mexico, particularly within mass beauty and personal care. However, this channel faces challenges as retail brands continue to increase their presence in Mexican households.
According to Euromonitor's Voice of the Consumer: Digital Survey, the percentage of TikTok users in Mexico who access the platform multiple times a day grew from 61% in 2022 to 65% in 2023. This highlights its rising influence as a primary research tool for younger audiences, with it often being referred to as the new Google.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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