The UK mass beauty and personal care sector is anticipated to experience consistent, moderate growth in the forecast period. Although premiumisation trends are encouraging some consumers to gravitate toward upscale products, many shoppers will continue to prioritise cost-effective choices.
The UK beauty market is experiencing a significant shift, driven by increased consumer interest in affordable alternatives, commonly known as “dupes.” Amid an ongoing cost-of-living crisis, shoppers are prioritising value and functionality, opting for high-performing mass-market products over fewer premium purchases.
Sustainability efforts in the UK mass beauty and personal care market are expected to intensify during the forecast period, with both brands and retailers placing a growing emphasis on eco-friendly packaging and ethical sourcing. While much of the current innovation focuses on packaging, as with the perfume bottle recycling service introduced by The Perfume Shop in 2023, there is a clear shift towards more sustainable formulations, as well.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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