Mass beauty and personal care in the UK is predicted to record steady value growth (at constant 2023 prices) over the forecast period. While mass deodorants and bath and shower will continue to be in high demand, growth is also anticipated in categories where there is an established premiumisation trend, such as fragrances and skin care.
Premiumisation is one of the key drivers for beauty and personal care in the UK, especially post-pandemic. Companies worldwide are recognising this trend with many mass brands entering the masstige segment to offer products with premium traits at affordable prices.
Social media has had a profound impact on the beauty industry, significantly increasing its reach and influence. Platforms such as Instagram and TikTok have provided beauty brands, especially new ones, with a global stage on which to showcase their offerings through popular influencers.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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