Mass beauty and personal care will continue to record moderate growth in retail value terms, driven by the widespread price sensitivity of consumers. New product launches from both local and international brands will prove pivotal to sales growth in the mass segment.
Mass nail products are anticipated to be among the categories witnessing the slowest growth over the forecast period. A growing number of Romanian women are opting for professional manicures and pedicures which is expected to diminish demand for at-home nail products.
As sustainability concerns are slowly spreading among Romanian consumers, refills and refillable packaging is expected to a key area of innovation in the mass segment. This type of packaging offers added value to both price-sensitive and eco-conscious consumers.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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